Discounts pile up
A popular promotion brings orders, but how much is left after the markdown?
PLANNED · COMING SOON
Introducing Brayn Profit Guard
Understand what your sales are really worth.
A busy store can bring in more orders without keeping more profit. Profit Guard is our planned way to help you see the costs behind each sale, understand what changes your margins and make clearer decisions.
Concept experience · No live store connection or installation available.
ILLUSTRATIVE ORDER ECONOMICS
$100.00
Example revenue
Product cost− $42
Shipping + discount− $18
Assumed return cost− $5
Contribution remaining$35
Revenue ≠ contribution profit
Familiar questions
More sales can still leave you asking, “Where did the money go?”
The answer is rarely one number. It can hide in dozens of small decisions made across your store.
Shipping gets expensive
Delivery costs shift. The price your customer pays may not tell the whole story.
Returns eat into results
Refunds, return shipping and handling can alter the value of a sale.
Cash feels tighter
Revenue looks healthy, while bills and inventory payments still need attention.
A clearer perspective
See beyond the top-line number.
Profit Guard is envisioned to bring relevant costs and sales signals together so you can better understand what is contributing to your results. See what changed, why it may matter and what deserves your attention.
Meet the planned specialists →SIMPLIFIED ILLUSTRATION · NOT A LIVE REPORT
$1,000
Example sales revenue
A fuller pictureNot just revenue
Real expenses depend on your businessReview assumptions
Three planned perspectives
The right questions, brought into focus.
These are intended parts of the Profit Guard direction, not currently available automated tools.
Profit Analyst
Explore margins, product economics and possible sources of profit leakage.
↺
Returns Analyst
Understand how refunds and associated costs may affect the value of sales.
03 / Planned
Cashflow Planner
See how expected inflows, expenses and timing may shape cash decisions.
Interactive example
Every cost changes what remains.
Adjust a simplified order scenario to see how contribution changes. This educational example uses invented numbers and does not calculate your store's actual financial performance.
SYNTHETIC INTERACTIVE DEMONSTRATION
Adjust the assumptions
EXAMPLE CONTRIBUTION AFTER SELECTED COSTS
$35.00
35% of example sale price remains
Formula: sale price − product cost − discount − shipping − assumed return cost. This does not include every potential expense, tax, fee, or accounting rule. Negative results indicate this limited example costs more than its sale price. Not investment, tax or accounting advice.
Human decisions stay central
From a signal to a considered next step.
The envisioned workflow helps you investigate before acting. Changes affecting pricing, promotions or cash decisions would remain subject to appropriate merchant review and approval.
Spot a shift
Surface a pattern worth looking at.
Find context
Compare relevant contributing costs.
Review options
See an explanation and possible responses.
Stay in control
Choose whether an action should proceed.
Check outcomes
Review what changed afterward.
Find the right BRAYN direction
Different questions call for different tools.
These products address different merchant needs. Availability varies.
Store Check
“Is there something in my store setup or catalog I should review?”
Explore Store Check →
Growth
“Where might there be an opportunity to improve store performance?”
Explore Growth →Profit Guard
“What is left after the costs behind sales, and what affects it?”
Explore the illustrative example ↑A clearer financial future
A deeper view of every decision worth making.
Profit Guard is a planned BRAYN Shopify app. Our aim is to make the economics behind store decisions easier to understand, with meaningful human oversight.
These links are intended site routes. Verify destination readiness before production release.
PROPOSED PRICING · NOT ACTIVE
One planned complete plan
$149 / month
Or $1,490/year
Proposed seven-day free trial — not available to activate.
USD. Proposed commercial targets only. Final prices, terms and available capabilities may change before any launch. No subscription or checkout is active.
Frequently asked questions
Can I install Profit Guard today?
No. Profit Guard is planned and is not publicly available for installation.
Does the example use real Shopify store data?
No. The Profit Explorer is a synthetic illustration with editable assumptions, not a live integration or actual merchant report.
Will Profit Guard automatically change my prices?
Consequential pricing and financial decisions are intended to require merchant review and approval. Actual features and permissions have not been finalized.
What is contribution profit?
Here, it means sales revenue remaining after selected directly associated costs. Actual business calculations depend on which costs, fees, taxes and accounting methods are included.
Is the proposed price available now?
No. $149/month, $1,490/year and the seven-day trial are proposed targets, not active billing offers.
Is Profit Guard part of BRAYN Growth?
No. Profit Guard and Growth are separate planned Shopify suites with different purposes.